View Categories

SEO vs. GEO

1 min read

Search engine optimization (SEO) and generative engine optimization (GEO) work toward gaining businesses crucial visibility online.

Both are necessary to support your digital presence and gain top positions in search engines and AI-driven platforms, but they each focus on different aspects of visibility and take unique approaches to achieve success online.

SEO #

SEO is the process of helping businesses be found through traditional search engines like Google and Bing. It brings together on-page and off-page SEO tactics to improve a website’s position in the search engine results page. It focuses on targeting vetted keywords and phrases that users are actively searching for and connecting them with the exact right service, product or resource.

  • Targets traditional search engines
  • Users search keywords and phrases
  • Organic search results leading to website links
  • Focuses on keyword research, website structure, and metadata
  • Necessary for online visibility

GEO #

GEO is the process of helping businesses be found through generative, AI-driven engines like ChatGPT and Gemini. These conversational platforms deliver precise, in-depth answers to their users. By leveraging high-quality, structured content and accurate data on your website, GEO can improve your visibility in AI search engines and ensure accurate business information is being portrayed in the results.

  • Targets AI-driven search results and generative platforms
  • Users search long-tail key phrases with a conversational tone
  • Instant and direct, summarized answers
  • Focuses on AI-friendly content, structured data and accurate business representation
  • Necessary for online visibility
Updated on July 10, 2025

What are your Feelings

  • Happy
  • Normal
  • Sad

WordPress database error: [You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near ')) AND p.post_type = 'docs' AND tt.taxonomy = 'doc_category' AND tt.term_id I...' at line 1]
SELECT p.ID FROM msh_wp_posts AS p INNER JOIN msh_wp_term_relationships AS tr ON p.ID = tr.object_id INNER JOIN msh_wp_term_taxonomy AS tt ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE p.ID = '234' AND p.ID < 282)) AND p.post_type = 'docs' AND tt.taxonomy = 'doc_category' AND tt.term_id IN (11) AND p.ID NOT IN ( SELECT tr.object_id FROM msh_wp_term_relationships tr LEFT JOIN msh_wp_term_taxonomy tt ON (tr.term_taxonomy_id = tt.term_taxonomy_id) WHERE tt.term_id IN (0) ) AND p.post_status = 'publish' ORDER BY p.post_date DESC, p.ID DESC LIMIT 1

WordPress database error: [You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near ')) AND p.post_type = 'docs' AND tt.taxonomy = 'doc_category' AND tt.term_id I...' at line 1]
SELECT p.ID FROM msh_wp_posts AS p INNER JOIN msh_wp_term_relationships AS tr ON p.ID = tr.object_id INNER JOIN msh_wp_term_taxonomy AS tt ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE p.ID = '369' AND p.ID > 282)) AND p.post_type = 'docs' AND tt.taxonomy = 'doc_category' AND tt.term_id IN (11) AND p.ID NOT IN ( SELECT tr.object_id FROM msh_wp_term_relationships tr LEFT JOIN msh_wp_term_taxonomy tt ON (tr.term_taxonomy_id = tt.term_taxonomy_id) WHERE tt.term_id IN (0) ) AND p.post_status = 'publish' ORDER BY p.post_date ASC, p.ID ASC LIMIT 1