Social media is just a fad; it doesn’t have any real business value. #
Social media has been growing and evolving for years, making it an integral part of modern marketing and communication.
With new platforms emerging and older ones evolving, one thing is clear: social media is here to stay.
- Proven Longevity: Platforms like Facebook, LinkedIn, and X (formerly Twitter) have been around for over a decade and continue to grow and evolve.
- Real Business Impact:
- Increases brand visibility and awareness.
- Boosts customer engagement and loyalty.
- Drives website traffic and lead generation/ sales.
- Supports direct sales through social commerce.
- Customer Expectations: Consumers now expect brands to be active on social media for support, updates, and interaction.
- Adaptability: While platforms may change, the value of connecting with your audience in real time remains constant.
So, while platforms may evolve, the core concept of connecting with audiences in real-time remains. Social media is all about leveraging platforms effectively to reach and resonate with your target audience.
Only young people are on social media. #
People of all ages spend time on a wide range of social media platforms. We’ll help identify where your audience is active and tailor strategies accordingly!
According to a recent study on social media usage by age group:
- Ages 18–29
- 93% use YouTube
- 76% use Instagram
- 68% use Facebook
- Ages 30–49 years
- 94% use YouTube
- 78% use Facebook
- 66% use Instagram
- 43% use Pinterest
- Ages 50–64 years
- 86% use YouTube
- 70% use Facebook
- 36% use Instagram
- 30% use LinkedIn
- Ages 65+
- 65% use YouTube
- 59% use Facebook
- 22% use Pinterest
- 19% use Instagram
I’m not sure about outsourcing our brand voice. #
That’s understandable. However, the first thing we do is get to know your brand inside and out. Your goals become our goals and your vision for your business on social becomes ours as well.
Plus our social media team is highly trained in adjusting their approach, creative style, and strategy to every business they work with. When the focus is creating for your brand and social media presence, they are hyper-focused on what makes you, you and dialing in to your exact brand voice.
Though they have plenty of experience writing and creating for businesses across a variety of industries, when it’s your strategy, the focus is on you.
We’re in a niche industry. #
We’ve worked with various industries and take the time to research and understand your specific niche to ensure we target the right audience effectively.
Our audience isn’t on social media. #
You’d be surprised! With the vast number of people on various platforms, there’s a high chance your audience is present on one or more of them.
And we can help identify and target them effectively. Even if you believe your audience isn’t active on social media, our services can help you tap into new market segments you hadn’t considered.
I’ve tried social media before and it didn’t work. #
Every business is unique. Perhaps the strategies used before weren’t tailored to your business or you didn’t have enough time or resources to dedicate in order to see real results. With our customized approach, we aim to address what didn’t work in the past and pivot to more effective strategies.
We’re already doing well without social media. #
That’s great! But social media can:
- Amplify your success
- Open new markets
- Ensure your business remains top-of-mind with your customers
My business doesn’t have frequent updates to share. #
Social media is about more than sharing updates—it’s about building a community behind your brand. We can create engaging content around industry news, customer testimonials, tips, and more to keep your profile active and engaging.
My business isn’t visual-based. #
Not every platform leans heavily on visuals, and that’s totally okay.
We tailor content strategies based on what works best for your business and your audience. Even if your service isn’t naturally image-driven, we can still create engaging posts:
- A before-and-after shot of a retiled bathroom
- Behind-the-scenes clips of completing a home inspection
- Quick tips for keeping your pipes clear
- Customer testimonials
- Educational content that builds trust and authority
With our creative approach, we make sure your message resonates where it matters most.
Only influencers can be successful on social media. #
While influencers are popular on social media, well-crafted ads targeting the right audience, and curated organic posts can achieve significant engagement and conversions on any number of social media platforms. It’s about connecting with your audience and the people that would benefit most from your products or services, not “going viral.”
What determines the cost of social media marketing services? #
How much social media marketing services cost will depend on a few factors, like:
- Your industry
- Your goals
- Your timeline
- Your strategy’s aggressiveness
- Your number of social media platforms
- Your ad spend
