Blogging is an incredibly powerful tool for small businesses. But how do we, a digital marketing agency, write for our clients’ websites?
Whether it’s tech, health, retail, or a myriad of other industries, our blogging services are tailored to every client’s unique goals, audience, and story.
Our content team focuses on leveraging keyword research and searcher intent to find opportunities to connect the client’s business with the people who matter most.
So what will we write about?
Here we dive into some of the most common blog types we utilize in our blogging strategies:
Lists #
Lists are perfect for demonstrating expertise or offering quick value to readers. Plus they’re easy to digest, great for SEO, and are highly shareable on social media.
- “7 Simple Ways Dentists Can Improve Their Online Reviews” for a dental client
- “5 Energy-Efficient Upgrades Every Homeowner Should Consider” for a home improvement contractor
Product or Service Announcements #
These blogs help generate buzz and inform customers about new offerings. They can be especially effective when paired with a larger campaign or promotional strategy alongside social media posting, email newsletters, or PPC campaigns.
- “Now Offering Same-Day Plumbing Services in Houston” for a home services company
- “Introducing Our New Line of Vegan Skincare Products” for an e-commerce skincare brand
Customer Questions #
Blogs that answer real customer questions or touch on their priorities to foster trust and long-term engagement. These can often reflect real conversations happening in the sales process.
- “How Hybrid Work Is Reshaping Office Design” for a commercial interior designer
- “What First-Time Homebuyers Need to Know in 2025” for a real estate agency
How-To Guides #
How-to content is practical and educational—ideal for clients looking to position themselves as helpful authorities in their space. These posts often have long-term value and high search potential.
- “How to Winterize Your Landscaping Equipment” for a landscaping supplier
- “How to Prep Your Car for a Summer Road Trip” for an auto repair shop
Expertise and Experience-Driven #
These blogs connect directly to our client’s experience and expertise. They help improve E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), reinforce credibility and make abstract topics more approachable.
- “Why Sustainable Materials Matter to Homebuyers” for a home builder
- “How Preventive Care Reduces Costs for Pet Owners” for a veterinary clinic
Deep Dives on Bigger Topics #
These posts break down complex or high-stakes topics in a way that educates and builds authority. (These blog-types make for great content pillars.)
- “Understanding the Solar Tax Credit in Your State” for a solar installation company
- “What Goes Into Developing a Custom Mobile App” for a software development agency
Key Information #
This type of blog post normally covers some useful or engaging brand content that doesn’t naturally fit on service or product pages. They can provide more context, answer FAQs, or tell stories that customers want to know, but can’t find elsewhere on the site.
- “Why We Started Our Nonprofit” for a community-based nonprofit
- “The Story Behind Our Signature Coffee Blend” for a local coffee roaster
Industry Updates #
Publishing timely insights about market shifts or regulatory changes can position our clients as leaders in their space. This type of post is especially useful for B2B clients or those in fast-evolving industries.
- “Recent Changes to Short-Term Rental Regulations” for a vacation rental management company
- “Healthcare Policy Updates That May Affect Your Practice” for a medical clinic
Broad-Appeal Content #
These blogs are written to reach a larger audience and are ideal for top-of-the-funnel awareness. They bring in new traffic by tapping into lifestyle or interest-based search trends and connecting back to your business.
- “Top 10 Home Trends to Watch This Year” for a home décor brand
- “Healthy Recipes the Whole Family Will Love” for a meal delivery company
Trending Topics #
Blogs tapping into current events or cultural moments can spark interest, increase engagement, and keep content timely and relatable. These blogs are great for repurposing into social media content too.
- “How Gen Z Is Redefining Career Goals” for a recruiting agency
- “How Handmade Art Is Thriving in a Mass-Produced World” for an artist
Company Culture & Brand Stories #
These blogs focus on humanizing brands, building trust and showing what makes the brand unique. Great for recruiting, fundraising, or community engagement—especially for local businesses looking to make an impact in their community.
- “How Our Bakery Supports Local Farmers” for an artisan bakery
- “How Our Salon Stays Inspired Between Appointments” for a beauty studio
