A consistent newsletter helps keep businesses top-of-mind, nurture leads, and build trust over time, making them a powerful addition to any digital marketing strategy.
Whether it’s a SAAS company, eCommerce boutique, or local home cleaning service, every industry has unique opportunities when it comes to email marketing.
Our team leverages those opportunities to create engaging newsletters that not only resonate with readers but help add to the client’s bottom line.
Here are some common newsletter topics we utilize in our email marketing strategies:
Announcements and updates #
Keep audiences informed with new hires, location changes, business milestones, or service expansions.
- A construction company introducing its updated pricing
- A local bookstore sharing its new location address
Downloadable content #
Offer lead magnets like eBooks, checklists, and other resources that provide value while encouraging engagement and conversions.
- A wedding planner offering a free wedding budget template
- A financial advisor promoting a retirement planning guide
Website or product launches #
Build excitement and traffic by sharing launches with your subscriber base first.
- An artist announcing their new online print shop
- A dog training facility launching an online booking system
Blog roundups #
Highlight your latest blog content to drive more website visits and boost SEO.
- A dentist sharing recent blogs on oral hygiene tips
- An HVAC company linking to seasonal maintenance advice
Education #
Establish expertise by teaching your audience something useful or insightful.
- A psychologist offering stress management strategies
- A photographer giving tips on what to wear for family portraits
Saying thank you #
Foster goodwill by expressing appreciation to customers, partners, or employees.
- A salon thanking clients for voting them “Best in Town”
- A real estate agency sending thanks after a successful year
Previews of upcoming events #
Encourage attendance and anticipation for webinars, expos, or local events.
- A wellness coach promoting an upcoming group workshop
- A B&B previewing their fall wine tasting weekends
Promotions, Discounts, and Special Offers #
Use email to highlight time-sensitive offers, seasonal deals, or to reward subscribers with exclusive early access to sales.
- A spa offering limited-time package discounts
- An artist sending a VIP coupon to email subscribers only
Holiday wishes #
A simple way to build rapport and show personality during special times of the year.
- A financial advisor sending a thoughtful New Year’s message
- An eCommerce store sending out reminder emails before Father’s Day
Important updates on store hours or closures #
Let subscribers know about changes to operations so they can plan ahead.
- A flooring showroom announcing reduced summer hours
- A local cafe sharing extended weekend hours
Company news #
Share press mentions, awards, or internal successes that build credibility.
- A resort highlighting a recent guest experience spotlight
- A psychologist’s clinic announcing the addition of a new licensed therapist
