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How to Work SEO Audit Leads

2 min read

What makes Free SEO Audit leads different? #

These are more top/ middle-of-the-funnel leads. They are interested in SEO, are aware that it’s important, and are actively looking into potential solutions.

However, their first priority is getting an SEO audit to see where their site currently stands.

The key to working these leads is to provide value and position yourself as not only an expert in the digital marketing field, but as someone who can help them understand the current state of their website.

How do you know when it’s an SEO audit lead? #

As with everything in the inbound pipeline, there are a few things you should do once you receive a lead:

  1. Look at the entire contact record for important notes
  2. Check contact name and email for accuracy
  3. Explore the submitted URL link—it may be a website, landing page, or social media page.

As you complete these steps, you’ll find the form submission on the contact record.

When you see “Laura submitted Free SEO Audit,” that’s when you’ll utilize this approach.

Laura submitted Free SEO Audit

The Process #

Now, when a lead submits an SEO audit form, a report will automatically run and be linked in a note on their contact record in HubSpot. It will look like this:

SEO Audit report note in HubSpot with Zapier link

Just click that link and it will download the PDF to your computer.

Rename the PDF before sending to a prospect. Something like, “SEO Audit for example.com” would work well.

Email Sequence #

Personalize your approach if you have the time to review the report before reaching out. Your email or phone call will stand out more if you are able to include some specifics about their audit in the initial outreach.

Here is what the [Inbound] New Lead: SEO Audit sequence contains:

Length: 6 emails | 6 calls

Duration: 7 weeks

  1. [Inbound] New Lead: SEO Audit Email 1
  2. Call 1 Task
  3. [Inbound] New Lead: SEO Audit Email 2
  4. Call 2 Task
  5. [Inbound] New Lead: SEO Audit Email 3
  6. Call 3 Task
  7. [Inbound] New Lead: SEO Audit Email 4
  8. Call 4 Task
  9. [Inbound] New Lead: SEO Audit Email 5
  10. Call 5 Task
  11. [Inbound] New Lead: SEO Audit Email 6
  12. Call 6 Task
Updated on October 22, 2025

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