This shareable document allows you and your clients to gain a better understanding of our Custom Social strategies with an example of what a plan could look like focusing more on posting.
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Networks: Facebook, Instagram, Pinterest, Google Business Profile (GBP) & LinkedIn
Objectives:
- Build brand awareness
- Increase followers & likes
- Drive traffic to website
Month 1 #
- Account setup
- Profile creation and optimization of accounts:
- Profile and cover photo
- Business information
- Consistent branding across platforms
- Profile creation and optimization of accounts:
- Competitive research
- Kickoff call
- Create first few posts for Facebook, Instagram & LinkedIn:
- Get to know our brand (Pin this post to top of page)
- Get to know our team
- Get to know our product
- Get to know our values
- Post latest blog article
- Start creating pins and organizing boards (Pinterest)
Month 2 #
- Business Manager setup
- Ad Manager setup
- Create Ad Campaign #1
- New ad sets
- Ad #1
- Ad #2 (if applicable)
- Ad #3 (if applicable)
- New ad sets
- Facebook, Instagram & LinkedIn Posting:
- Product promotion post
- Helpful tips post
- Latest blog article
- Additional posts
- Facebook & Instagram Stories Post #1
- Begin optimizing Pinterest with blog posts & new boards
- Facebook & Instagram Stories Post #2
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 3 #
- Facebook, Instagram & LinkedIn Posting:
- Product promotion post
- Post latest blog article
- Repost user-generated content
- New product highlight
- Additional posts
- Facebook & Instagram Reel #1
- Boost highest performing post from the previous 30 days
- Begin GBP posting & manually post throughout month
- Idea pin creation on Pinterest
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 4 #
- Facebook, Instagram & LinkedIn Posting:
- Monthly special promotion post
- Post latest blog article
- Filler post about holiday within this month
- Additional posts
- Ad Campaign #1 optimization
- Update ad copy
- Adjust budget (if applicable)
- Create and update visual for ads (if applicable)
- Audit YouTube channel
- Upload recent videos
- Begin templates for thumbnails
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 5 #
- Profile updates + maintenance
- Post about new product release on all platforms
- Product post #1 (Pin this post to top of page)
- Product post #2
- Facebook Stories post
- Boost post
- Facebook, Instagram, LinkedIn, GBP Posting
- Add new board on Pinterest about new product & optimize
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 6 #
- New cover photo on applicable platforms
- Facebook, Instagram & LinkedIn Posting
- New seasonal hours post (Pin this post to top of page)
- Share behind-the-scenes company photos
- Video testimonial post
- Product promotion post
- Post latest blog article
- Additional posts
- Facebook Stories post
- Turn off Ad Campaign #1
- Start Ad Campaign #2
- Create new ad visual
- Test new ad objective
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 7 #
- Facebook, Instagram & LinkedIn Posting
- New employee introduction post
- Share new article about industry
- “Did you know” post
- Product promotion post
- Post latest blog article
- In-store event video post
- In-store event photo post #1
- In-store event photo post #2
- Additional posts
- Audit YouTube channel
- Upload recent videos
- Start uploading new thumbnails
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 8 #
- Facebook, Instagram & LinkedIn Posting
- Share article client is featured in
- Repost user-generated content
- Post latest blog article
- Testimonial post
- Video product promotion post
- Facebook Stories Post
- Facebook & Instagram Reel
- Add new photos to GBP listing
- Boost highest performing post from the previous 30 days
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 9 #
- New cover photo
- New seasonal hours post (Pin this post to top of page)
- Facebook, Instagram & LinkedIn Posting
- Monthly special promotion post
- Post latest blog article
- Seasonal post
- Highlight services offered
- Additional posts
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 10 #
- Ad Campaign #2 optimization
- Update ad copy
- Adjust budget (if applicable)
- Adjust targeting (if applicable)
- Create and update visual for ads (if applicable)
- Facebook, Instagram & LinkedIn Posting
- Local award announcement post (Pin this post to top of page)
- Compilation of new product photos
- Post latest blog article
- Interesting facts about industry post
- Highlight seasonal hours again
- Additional posts
- Facebook Stories post #1
- Facebook Stories post #2
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 11 #
- 10th Anniversary Celebration – center posts on all networks around this event
- New cover photo on applicable networks
- Share posts supporting the anniversary
- 10th Anniversary celebration post (Pin this post to top of page)
- 10th Anniversary flash sale announcement post (Boost post)
- 10th Anniversary flash sale reminder post
- 10th Anniversary flash sale final reminder post
- Share on Facebook Stories – photos from first year in business
- Share photo from company 10th anniversary party
- Add products to GBP listing
- Pinterest optimization
- Clean up boards
- Update board descriptions
- Make stories regarding holiday shopping
- Monitor engagement and responses
- Review audience insights & post performance
- Monthly report
Month 12 #
- New cover photo on applicable networks
- Create posts around holiday promo sale on all networks
- Holiday promotional sale announcement post (Pin this post to top of page)
- First featured product post for holiday sale
- Second featured product post for holiday sale
- Third featured product post for holiday sale
- Turn off Ad Campaign #2
- Facebook, Instagram & LinkedIn Posting
- Holiday posts
- Last minute holiday shopping posts
- Shipping deadline reminder posts
- Additional posts
- Monitor engagement and responses
- Review audience insights & post performance
- Final Report
