Social media is one of the most cost-effective marketing channels for businesses. It can help with every stage of the customer journey—generating leads, fostering trust, driving engagement, and amplifying additional marketing efforts.
Our strategic approach to social media blends creativity with consistency, ensuring our clients’ brands stay top-of-mind and on-message across platforms.
Some popular types of social media posts we may utilize in our strategies include:
Behind-the-Scenes Content #
Behind-the-scenes posts can humanize a brand and build trust by giving audiences a peek into the businesses processes and day-to-day.
- A local bakery posting photos of their early-morning prep before the shop opens
- An eCommerce store posts photos of their packaging process
Company Milestones and Team Shout-Outs #
Get people to know the brand and employees on a deeper level by spotlighting internal wins, anniversaries, or team highlights.
- A therapist group celebrates a new hire joining their practice
- A brewery shares a team photo from their 5-year anniversary party
Announcements & Updates #
These types of posts can help keep followers in the loop with important news, changes, or timely information.
- A nonprofit announces a new board member or community partnership
- A restaurant posts that they’re unexpectedly closed for the day
Event Promotion #
These posts can help drive interest and attendance for upcoming online or in-person events.
- A real estate agency promotes an upcoming open house
- A nonprofit teases an annual gala with ticket info
- A fitness studio promotes an upcoming bootcamp with early-bird pricing
Product/Service Spotlights #
Posts highlighting products or services can inform and excite the client’s audience, further encouraging clicks or purchases.
- A cafe shares its rotating menu item
- A candle company spotlights a bestselling scent
Service/Product Breakdowns #
Informative posts that break down products and services, who they’re for, and why it matters can inform the client’s audience and be the final nudge a follower needs to make a purchase.
- A cleaning company outlines their deep-clean move-out package
- A photographer highlights their graduation photo package
Educational Tips & How-To’s #
Educational posts help to position our clients as a helpful expert while solving real problems for their audience.
- A home improvement company shares seasonal maintenance checklists
- A dental office posts flossing tips for kids and parents
- A garden center shares a quick guide to summer plant care
User-Generated Content (UGC) #
User-generated content helps tap into the power of social proof by featuring real customers and their experiences.
- A bakery shares tagged posts from birthday cake customers
- A travel company reposts photos from a client’s recent trip
- A lawyer shares a recent 5-star review
Holiday, Seasonal, and Awareness-Day Themed Posts #
Seasonal and holiday-based posts can help brands stay timely, relevant, and relatable.
- A boutique celebrates National Small Business Day
- A CPA firm shares reminders around year-end tax deadlines
- An eCommerce store puts out a holiday gift guide
Micro Content from Your Blog and Website #
Extend the reach of the client’s website content by turning it into bite-size, scroll-friendly posts. This can help drive traffic, improve visibility, and make the most of what they already have.
- A personal trainer summarizes a “meal prep myths” blog post
- A business consultant shares carousel tips from their recent blog
- A wedding planner posts a quick checklist pulled from their “planning timeline” guide
Dispel Misconceptions and Myths #
Clear up common industry myths and grab attention with unexpected insights that educate and reframe what your audience thought they knew—all while positioning your brand as a trusted source of truth.
- A skincare brand explains why not all “natural” products are necessarily better
- A nutritionist debunks common food misconceptions with science-backed info
- A career coach clarifies myths about job hopping and resume gaps
Industry-Specific Examples #
Here are some example posts, broken down by industry:
Trade Industry (HVAC, Plumbing, Construction, Roofing, Flooring, etc.) #
- “Before and After” transformations of recent projects
- 3 things to do to protect your plumbing in the winter
- Our top 5 floor cleaning tips
Real Estate #
- New listing walkthrough videos or photo carousels
- “Did You Know?” posts explaining real estate terms
- Top 10 things to do in [Area]
Healthcare (Doctor, Psychologist, Dentist, etc) #
- Staff introduction posts to humanize your practice
- Mental health reminders or motivational quotes for awareness days
- Reminder graphics about flu shots, checkups, or wellness visits
Photography #
- Client review paired with their featured images
- “Now Booking” announcements for upcoming seasons or holidays
- Tips for clients: “What to Wear to Your Family Session”
Event Industry (Event Planners, Wedding Venues, etc.) #
- Planning tips or checklists (e.g., “Top 5 Questions to Ask Your Venue”)
- Sneak peeks of décor setups before events
- Booking reminders for peak seasons
Art (General Artistry, Handmade Goods, etc.) #
- “New in the Shop!” posts showcasing latest creations
- Customer photos featuring your art in their homes
- Packaging or shipping day posts with gratitude notes
Beauty and Wellness (Spa, Makeup Artist, Esthetician, Salon) #
- “Before and After” transformations for hair, makeup, or skincare
- Product recommendations or tips with links to purchase
- Booking availability updates and appointment reminders
Hospitality (Bed and Breakfast, Resort, etc.) #
- Top 5 tips for booking your holiday stay
- Local attraction spotlights for guest planning
- Seasonal package promotions with a cozy or relaxing tone
Food Service (Restaurant, Caterer, Bar, Cafe, etc.) #
- “What’s Happening This Weekend” with events or entertainment
- Staff spotlight: “Meet Our Barista of the Month”
- Photos of menu items
Ecommerce (General) #
- Unboxing videos or product demos
- “Just Launched” product announcements with lifestyle imagery
- “How to Use” guides or product tips
Dog Care (Facilities, Training, Grooming, etc.) #
- “Dog of the Week” spotlight with a cute picture and fun fact
- Grooming before and after shots
- Training tip of the week with short demo clips
Finance (Investments, Banking, etc.) #
- Money Tip Monday” – simple financial advice
- Explainers of common terms (e.g., “What’s Compound Interest?”)
- Reminders about tax deadlines or savings milestones
